Donor Thank You Messages: All-time Practices and Nonprofit Examples for Giving Season

Digital FundraisingEmail

For anyone raised with an Emily Post -reading and etiquette-loving parent, y'all know that information technology is obligatory to send give thanks y'all letters whenever you lot receive a gift. If you've actually been indoctrinated, then sending cheers notes in your personal life is probably an impulse already.

A donation to your nonprofit system is no unlike than receiving a candle for the holidays or a gift card on your birthday: Sending a give thanks you email is the fourth dimension-honored, polite, and gracious way to answer. Whole Whale recommends thanking donors iv or more times.

Unlike paw-written notes to your Grandma, donor thanks emails tin — and should — be automated to save your team fourth dimension during the busy giving flavor. Fifty-fifty after sending tailored fundraising emails , it is imperative to thank donors with merely equally much care and warmth. How does ane do that without the email turning robotic and impersonal? Below are 7 best practices for donor thank you letters that would make Emily proud.

1. "Send from" a top person

Apply the name of a top, preferably well-known, person at your organization as the sender's proper noun. Include the organization name likewise for double recognition. For example, "George Weiner from Whole Whale."
People respond to seeing man names in their inboxes, especially if that name is notable. They will also be primed to look at messages from your organization since they just took the large step of donating to your cause. Don't forget to include an bodily signature from this person at the terminate of the email for a personal touch.

2. Say "thank you" in the subject line

With these two simple words yous're already off to a expert start! And information technology clearly states that, when recipients click on the discipline line, they will open a thank you email. Equally a bonus, effort to insert the person's proper noun with a variable like {{first proper noun}} through your CRM in the subject line every bit well.

3. Use personalized merge tags

Donation forms require donors to include their names, so you will have this information. Apply merge tags or variable tags (depending on your e-mail marketing service) to insert a donor's showtime proper noun into the electronic mail. For instance starting with "Dear Turtle " or "Thank yous, Turtle." This personalization can besides include the exact donation purpose with more than context on how information technology will help the cause.

4. Brand the donor feel like part of the squad

Put the fundraising onus on the donor. Use "you" and "your" throughout the email. Remind them that they helped enhance the coin and they are a part of the customs. Part of what donors are getting from the donation is the positive feelings of generosity associated with giving as a group to a crusade bigger than themselves.

five. Illustrate the touch on

Bear witness how valuable their donation was by explaining the impact you will be able to bulldoze. How will this donation contribute to solving X problem? What people, animals, or found life will that money be supporting? Include visuals (a video or an image) of the what will be supported to make the impact feel tangible. Too, include statistics: When applicable, utilise numbers to show how your arrangement reached its goal, and how many people, animals, or plant life you volition exist able to support with that coin. Get specific most where that money will go.

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6. Thank them, once more

Information technology never hurts to thank them twice. Your first "cheers" was for their previous action of altruistic. Aim this "thank yous" towards the future: Thank your donors for beingness part of your customs and say that you lot expect forward to your piece of work together.

7. A Message from the stakeholders

Consider asking select stakeholders to put in their own words how the back up of donors impacts them. This tin exist in handwritten letters that are scanned, quotes, or with video/audio testimonial that is recorded and linked to in the donation thank you annotation.

8. Don't exist afraid to ask for more

Make a dominion that no message should ever have a dead cease! Include a P.S. at the end for the super-committed donors and ask them to accept another footstep like sharing your campaign on social media or forwarding a campaign e-mail to v of their friends. These constituents take just expressed interest in your organization by donating. They are more probable than other constituents to take some other action on your behalf, especially if it is something light like a share.

"What are email users doing on my site?" asked every nonprofit ever. With Lighthouse by Whole Whale, we've created a virtual handshake between your email marketing provider and your Google Analytics to improve understand the online activities of high-value electronic mail subscribers. Get more information and sign upwards for a demo at getlighthouse.io.

Donation give thanks you letter examples

Giving flavour is a busy time for your squad, but you can't sacrifice personalized thanks you's. Fix an automation to ship a quick thank you (like a transaction email) later someone donates, and be certain to include their proper name and the social share ask. Once the campaign is over, ship out a more personalized bulletin using all vii of the tips above. You tin never give thanks your donors too much, and information technology will serve as a reminder after the initial excitement has died down.
For those 7 best practices, here are 7 examples of crawly donor cheers emails from nonprofits.

Donor's Choose

Peradventure the best cheers strategy in the manufacture, Donor's Choose gives a clear guide for how teachers can accept the students transport give thanks you notes to the donors that support them. Here is the actual guide they share with teachers, and an astonishing mail service with some of their favorite cheers notes.

ACLU

aclu donor thank you

Center for Reproductive Rights

center for reproductive rights thank you

NEDA

neda donor thank you

Notation: Don't forget the disclosure that the gift is tax-deductible!

EarthJustice

earth justice donor thank you email

charity: water

charitywater donor thank you

Planned Parenthood

planned parenthood donor thank you

Ane Love Foundation

one love donor thank you email

For more fundraising electronic mail marketing tips, check out our recorded webinar: 7 E-mail Marketing Optimization Hacks for Year-End Campaigns with Salsa Labs.

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